Eight seasons of fantasy football work. One question on every snap: where's the edge?
John has been working in the fantasy football industry since 2018. He's contributed analysis, rankings, and strategy pieces at RotoWire and PlayerProfiler, and currently writes for Establish The Run (ETR), where he focuses on draft strategy, player projections, and weekly decision-making.
A 2022 graduate of the University of Wisconsin–Madison, John approaches fantasy the way a quant approaches a market: ruthlessly skeptical of consensus, obsessed with process over outcome, and convinced that the people who win their leagues are the ones who can hold two contradictory ideas in their head at the same time.
Fantasy Formula is where that approach lives now — the rankings, the research, and the weekly takes that don't fit anywhere else.
Every ranking and recommendation comes with the reasoning behind it. You should be able to disagree on the conclusion and still trust the framework.
Analytics tell you what happened. Film tells you why. The work is in the overlap — finding the players the models miss and the eyes overrate.
Fantasy is a long game. The goal isn't to be right this week — it's to make decisions that hold up across 17 of them.
The Friday Formula newsletter lands every week of the season with rankings, start/sits, and the one player I'm fading.
Subscribe to the Newsletter